Course curriculum

    1. Onboarding Welcome Video

    2. Join Us On Slack

    3. Submit your brand assets

    4. Initial Metrics Survey

    5. Sign up for a 1:1 Message Manual development meeting

    6. Sign up for a 1:1 Message Manual review meeting

    7. Video Recording Session Availability

    8. Email your favorite past clients and ask them for a testimonial

    1. Company Vision / Video 1.1.1

    2. Company Vision Knowledge Check

    3. Company Mission / Video 1.1.2

    4. Company Mission Knowledge Check

    5. Fill in Worksheet

    6. Company Vision and Mission Wrap Up / Video 1.1.3

    7. Knowledge Check

    8. Unique Selling Points / Video 1.1.4

    9. Unique Selling Points Knowledge Check

    10. Segmenting the Market / Video 1.2.1

    11. Segmenting the Market Knowledge Check

    12. Fill in Worksheet

    13. Audience Segmentation / Video 1.2.2

    14. Audience Segmentation Knowledge Check

    15. Fill in Worksheet

    16. Congratulations!

    1. Psychographics / Video 2.1.1

    2. Psychographics Knowledge Check

    3. Fill in Worksheet

    4. Loss Aversion / Video 2.2.1

    5. Loss Aversion Knowledge Check

    6. Fill in Worksheet

    7. Framing / Video 2.3.1

    8. Fill in Worksheet

    9. Framing // Video 2.3.2

    10. Framing Knowledge Check

    11. Fill in Worksheet

    12. Testimonial Capture // Video 2.4.1

    13. Tips and Tricks // Video 2.4.2

    14. Video Ask Instructions

    15. Congratulations!

    1. Speaking on Brand // Video 3.1.1

    2. Speaking on Brand Knowledge Check

    3. Fill in Worksheet

    4. Speaking on Brand // Video 3.1.2

    5. Fill in Worksheet

    6. Tone // Video 3.2.1

    7. Tone Knowledge Check

    8. Fill in Worksheet

    1. Reminder

    2. Features, Aspirations, Benefits // 4.1.1

    3. Sell the Sizzle // Video 4.1.2

    4. Sell the Sizzle 4.1.2 Knowledge Check

    5. Fill in Worksheet

    6. Sell the Sizzle // Video 4.1.3

    7. Sell the Sizzle 4.1.3 Knowledge Check

    8. Fill in Worksheet

    9. Bonus Resource

    10. Sell the Sizzle // Video 4.1.4

    11. Sell the Sizzle 4.1.4 Knowledge Check

    12. Value Statements // Video 4.2.1

    13. Fill in Worksheet

    14. Awareness Phase // Video 4.3.1

    15. Awareness Phase Knowledge Check

    16. Fill in Worksheet

    1. Content Mining for Market Research // Video 5.1.1

    2. Homework

    3. Evergreen Marketing Assets // Video 5.2.1

    4. Bulk Content Creation // Video 5.2.2

    5. Creative Brief Creation // Video 5.2.3

    6. Creative Brief Resource

    7. Outsourcing Creative Vendors- Best Practices and Red Flags

About this course

  • Free
  • 94 lessons
  • 2.5 hours of video content

Discover your potential, starting today

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